Fake Food really is Danny Fairbrass’ baby, as he uses it such a lot for his fishing. It has taken him a lot of effort, research, design and exhaustive testing to get it just right, but we think that it’s been worth it! We’ll let Dan explain more…

“I have put a great deal of time and effort into formulating a bespoke range of plastic hook baits to cover almost any angling situation, Worldwide. Our baits are different from anything else currently on the market because they contain our favourite flavour/attractor combinations arrived at after years of making our own pop-ups, actually moulded into the plastic.

Available in 3 sizes, 8mm, 12mm & 16mm and in the following flavours:

Yellow IB – Ali’s Illegal bast###s, a blend of several fruits that is now legendary.
Pink Fruity Squid – a blend of the best squid and several fruity attractors.
White Banoffee – Danny’s most recent favourite that has caught him huge fish all over Europe.
Fishy Fish – a blend of three all-time-great fish/crustacean attractors.